Why Choose Frozen?

Over recent years, frozen food’s reputation among consumers has become increasingly positive as they learn more about both the environmental and health benefits. However, one key question is still often asked…

Are Frozen Foods Healthy?
Freezing does not make food unhealthy. It depends completely upon the nutritional content of the food that gets frozen. Freezing is the most natural way of preserving food, so frozen food does not rely on unhealthy artificial preservatives that non-frozen food products often need to keep shelf-stable. Many of PAFood’s products are free from such artificial preservative's, as well as artificial colourings and flavourings.

Key Benefits of Frozen Food

1. Quality and

Frozen food can meet global standards of quality and consistency without using artificial preservatives that can negatively affect a product's taste. This is down to the freezing process. Freezing ensures nutritional value is ‘locked in’ and freshness maintained for years to come.

2. Convenience

Frozen food is often cheaper and longer lasting than fresh alternatives enabling consumers can buy in bulk and use as and when they need. A lengthy shelf life ensures people have access to food regardless of the situation. This flexibility can be a vital purchasing factor for busy and economical customers.

3. Environmentally

According to research, seven in 10 households will regularly throw away up to 20 items of fresh or chilled food straight into the bin every month, impacting both the environment and consumers bank balance. Frozen foods are an effective means for consumers to control portions, reduce wastage and help the environment.

4. Safety

Contrary to some beliefs, frozen food is not dangerous to eat. In fact, the freezing process reduces the harmful bacteria. Providing frozen food is stored correctly, and consumers follow correctly directions for thawing and cooking; there is nothing to worry about.

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